Half the world spends 2 to 6 hours a day on social networks. And those numbers continue to rise. Much of the credit goes to the late Steve Jobs, creator of the iPhone and co-founder of Apple computers. But when you imagine Steve, make sure it’s with his head held high, addressing a crowd, looking into someone’s eyes, exploring the world, and not crouching over the small screen that so many of us hold in our hands.
Steve Jobs was the least likely to look at social networks. He didn’t use Facebook or Twitter, because like most inventors, Steve was always looking for a new idea. And he firmly believed that there was no substitute for the old, warm face-to-face conversation. Once he even went so far as to say, «there is a temptation in our interconnected age to think that ideas can be developed by email, that’s crazy… creativity comes from spontaneous encounters, random conversations…».